TYPE: Packaging / Branding
ART DIRECTOR: Paul Sheriff
Not your traditional restaurant, Serial Grillers is a dining experience completely inspired by the ever-intriguing lives of serial killers. Every menu item at this themed restaurant draws on the world’s most prolific killers. The food might be good but the atmosphere is gritty and perhaps even a little frightening. Everything is heavily inspired by police case files and criminal investigation. This brand features a fully-designed 5-page menu, take out bag, take out box, and website. The restaurant also has its own brand identity manual, explaining the process behind all the design choices made during its creation.